> Quick view: Fitness Concept's year-end “Fitmas Sur-Price Sale” runs from 1 October 2026 to 3 January 2027, online and in every store, including the two in Kota Bharu. It replaced the “Strong Heart, Strong Malaysia” Mega Sale, which ended on 26 September, and the old campaign page now redirects to the Fitmas one. The headline says up to 50% off. The machine prices, though, are higher than they were a week ago. We read every price below on 4 October 2026 and compared it with the last day of the previous sale.
What changed between 27 September and 4 October
The 25–27 September “Xtra Ordinary Discount” weekend took an extra cut off sale prices. Fitmas did not carry that cut over. Here is the same list of machines, a week apart:
- FC Pro 8 Treadmill — RM4,198 on 4 Oct (RM3,823.30 on 27 Sep, so +RM374.70). In stock.
- FC Pro 9 Treadmill — RM5,200 on 4 Oct (RM4,828 on 27 Sep, +RM372). In stock.
- FC SlimRun Pro Treadmill — RM3,155 on 4 Oct (RM2,681.75 on 27 Sep, +RM473.25). In stock.
- SOLE E25 Elliptical (new version) — RM8,900 on 4 Oct (RM7,120 on 27 Sep, +RM1,780). In stock. 29% under its RM12,550 list price, the deepest machine cut in Fitmas.
- FC IC15i Spin Bike — RM5,680 on 4 Oct (RM4,828 on 27 Sep). Out of stock again.
- NordicTrack T Series 8 — RM10,900 on 4 Oct (RM8,720 on 27 Sep). Out of stock.
- RUNtech XT32i commercial treadmill — RM27,580 on 4 Oct (RM17,927 on 27 Sep). In stock.
There is one more change to watch. On 27 September the FC Pro 8's crossed-out price was its RM5,498 list price. On 4 October the crossed-out price is RM4,498, the old Mega Sale price, so the page now shows “7% off”. The FC Pro 9's reference price has dropped the same way, from RM6,800 to RM5,600. A smaller percentage on the tag does not mean the machine got dearer, and a bigger one does not mean it got cheaper. Compare the ringgit figure.
The Fitmas collection holds 99 products. The “up to 50%” on the banner is not on any machine. The deepest cut we found is 40% on FC adjustable hiking poles (RM29 from RM48), followed by the SOLE E25 at 29%, CARE+ ZenPulse massage guns at 27% (RM110 from RM150) and the FC Aerodyne Air Bike at 22% (RM2,600 from RM3,350). Most treadmills and bikes sit between 2% and 17% below their crossed-out price.
What Fitmas adds: the bundle bonus and gifts
Fitness Concept's 1 October Instagram post lists two perks that the prices alone don't show:
- Buy cardio above RM3,000, get 15% off strength equipment. That covers Force USA trainers, multi-station gyms and benches.
- Gifts by how much you spend. A free FC 2027 calendar from RM300 (the website banner says “Nov onwards”), a free CARE+ ZenPulse massage gun on spends of RM3,000–4,999, and foot massagers on higher tiers.
The post also promises savings of “up to RM2,000” on treadmills. On the pages we checked, the biggest treadmill gap against the crossed-out price is the SOLE F85's RM3,700 (RM18,500 from RM22,200). The household FC treadmills save RM300–645.
Worked example: a treadmill and a bench
Take the FC Pro 8 at RM4,198. It falls inside the RM3,000–4,999 band, so it comes with the massage gun, which sells for RM110 on its own. It also unlocks the strength bonus. Add a MAXX Fitness Fold Flat Bench, on Fitmas at RM799. Fifteen percent off that would bring it to about RM679. Add the RM50 first-purchase newsletter voucher and the pair costs about RM4,827 delivered, since free shipping starts at RM500. The campaign doesn't say whether the 15% applies to the sale price or the regular price, or whether the RM50 voucher stacks. Ask the store to confirm both before you pay.
Compare that with 27 September, when the FC Pro 8 alone was RM3,823.30. If you only want the treadmill, Fitmas is RM374.70 dearer. The gift and the bench discount only close that gap if you wanted those extras anyway.
Should you buy now or wait?
Wait if you only want a treadmill or the SOLE E25. Fitmas runs for three months and takes in 10.10, 11.11 and 12.12. In September, Fitness Concept added a three-day extra-off weekend near the end of its campaign without warning, announced only on Instagram. The 27 September prices above are the yardstick: anything near RM3,823 for the FC Pro 8 or RM7,120 for the SOLE E25 is a good deal.
Buy now if you want cardio plus strength gear. The 15% strength discount and the massage gun are new to Fitmas. Skip the campaign entirely if a display unit suits you. On the Sale rail, the Hammer Sport Water Effect 3D Rower (display unit) is still RM4,190 from RM11,850 (65% off) and in stock, unchanged since 1 September. A D'QUE 2-in-1 Walking Pad is RM799 from RM1,300 and in stock. Inspect any display unit before paying, and ask what warranty carries over.
Where to try machines in Kota Bharu
This article first covered a touring booth on the Ground Floor of AEON Mall Kota Bharu, which ran from 20 July to 2 August 2026. Fitness Concept's October roadshows are at IOI City Mall and The Exchange TRX (both to 11 October), not in Kelantan. Its store locator, re-checked on 4 October 2026, lists two permanent Kota Bharu outlets:
- AEON Mall Kota Bharu (JKB) — Lot S-25, Second Floor, Kampung Sireh, Jalan Jambatan Sultan Yahya Petra, 15050 Kota Bharu. Tel 09-740 6018. Sat–Wed 10am–10pm; Thu, Fri & public holidays 10am–10.30pm (closed Fri 12.30–2.30pm for Friday prayers).
- Kota Bharu Mall (KBM) — Lt 1.21, 1st Floor, Jalan Hamzah, 15050 Kota Bharu. Tel 09-747 8781. Daily 10am–10pm (closed Fri 12.30–2.30pm for Friday prayers).
The Fitmas post gives 012-677 1114 as the WhatsApp line for Kelantan, Terengganu and Pahang. A shop floor can hold a unit the website shows as out of stock, such as the IC15i, so message before you make a trip for a specific machine.
