> Quick view (21 October 2026): The SNAILS KIDS opening sale at SOGO Mayang Mall, Kuala Terengganu — toddler wear from RM19 and a free Kids Tee at RM150 spend — ended on 6 August 2026. The Members' Day Sale that followed ended on 6 September, and the 32nd Anniversary Sale, with its RM32 Cuddles kids' suit sets, ended on 11 October. There is no kidswear offer at this store now. What SOGO Kuala Terengganu does run is We Are 32 Deals (up to 70% off selected brands, to 25 October), the Deepavali Price Bonanza (to 9 November, six adult and home items) and free Deepavali packets on a RM150 receipt.
The RM19 opening sale is gone
When SNAILS KIDS opened its counter at SOGO Mayang Mall in Kuala Terengganu, SOGO ran a launch promotion: toddler wear from RM19 (usual RM39) per piece, plus a free Kids Tee on a single-receipt spend of RM150 on SNAILS Kidswear, while stocks last. The last valid day was 6 August 2026, and the campaign page for it now returns a 404. On SOGO's Shopify-built site a delisted campaign page is the clearest proof a promotion is finished, so treat the RM19 price as historical. It has not been advertised again, and we are not going to guess at what the counter charges today.
After the opening sale, the SOGO Members' Day Sale (25 August to 6 September 2026) ran at Mayang Mall, with the campaign artwork naming the store explicitly. That sale has ended too, and SOGO has deleted its page.
What SOGO Kuala Terengganu is running now (checked 21 October 2026)
- We Are 32 Deals, 12 to 25 October 2026, all four stores including Mayang Mall. The artwork promises "up to 70% off" and "Shop & Save", with an asterisk for terms, and names no brands. That is the one live mechanic that could reach the Children's Department, but SOGO does not say which counters take part, so ask at the counter what the markdown is on the piece you want.
- Deepavali Price Bonanza, 16 October to 9 November 2026. Nine fixed prices, and SOGO tags which store gets each. Six reach Kuala Terengganu: an SBPRC handbag at RM99 (normal price RM199), a Volkswagen chest bag at RM49 (RM179), a DP short-sleeve plus-size shirt at RM69 (RM139), a Pure dress at RM89 (RM129), Pierre Cardin bras at RM25 each, buy 4 free 1 (RM99 each) and a Tefal Cook Easy 32cm wokpan at RM89 (RM129). None is a children's item. The Trussardi EDP (RM196) and the Dapper tee (RM19) are KL only; the RCB Polo jeans (RM49) are KL and Shah Alam only.
- Complimentary Deepavali packet and festive shopping bag, from 16 October 2026, all stores. A RM150 single receipt gets a pack of Deepavali packets (up to five packs a day); a RM300 single receipt gets a festive shopping bag (up to three a day). Redeem at the main cashier counters while stocks last.
- Top Spender Rewards, 12 to 25 October 2026, all stores. The three SOGO Card members with the highest accumulated spend each win 3 x RM320 e-Coupons (RM960). Spend at any store counts and adds up, but payment by e-Coupon, POS or rebate coupon, or SOGO points does not.
- Atome X SOGO, to 31 December 2026. RM10 off a minimum RM150 spend, RM40 off a minimum RM400 spend, at Customer Service Centres and selected cashier counters. Interest applies to the 6-month plan.
- Jom Batik On Thursday, every Thursday. SOGO Card members get an extra 10% off batik from participating brands in the Women's and Men's departments at all stores. It does not cover the Children's Department.
A worked example at Mayang Mall. One receipt with the Pure dress (RM89), the SBPRC handbag (RM99) and four Pierre Cardin bras (4 x RM25 = RM100, with the fifth free) comes to RM288. At normal prices those seven pieces would be RM823. That clears the RM150 Deepavali packet line but falls RM12 short of the RM300 festive bag. Add the Volkswagen chest bag (RM49) and the receipt is RM337, which reaches the bag line. If you also pay with Atome, RM10 comes off. Points add only 337 at base rate, worth about RM1.69.
Ended since our last check (25 September): the 32nd Anniversary Sale (11 October), taking the RM32 Cuddles kids' sets, the RM32 ironing board and the RM132 Versace with it; Shop & Sweep with Bank Islam and Redeem, Spin & Win (both 30 September). Their pages now return a 404, which on SOGO's site means the promotion is over.
Running now, but not at Kuala Terengganu: the Super Value Deals fair (16 to 25 October, RM15 coupon on RM150, Arrow sling bag at RM20 on RM180) is in the Ground Floor Centre Atrium at SOGO Kuala Lumpur only, and the Tefal Fair (19 October to 1 November, RM20 coupon on RM180, RM50 on RM300) is at Central i-City, Shah Alam only. SOGO's children's-only fair this year, Baby's Day Out, ran at SOGO KL alone and ended on 1 October.
Ended earlier: the Members' Day Sale and its RM9 jute bag and RM6 canvas bag PWP (6 September), the 18 to 20 September extra-points weekend and Merdeka Spend & Win (20 September). The Beauty Hall picture is in our SOGO Kuala Terengganu Beauty Hall update.
The catch that decides whether a SNAILS KIDS purchase counts
Read the terms above again and you will see the same two words in the Deepavali packet, Top Spender and Atome rules: tenanted counters. A department store runs some floor space itself and leases the rest to brands, and spend at a leased counter is routinely carved out of storewide mechanics.
SOGO does not publish which counters at Mayang Mall are tenanted and which are its own concessions, and its published points-earning rules do not repeat that exclusion. So the honest position is: a SNAILS KIDS receipt may or may not earn you the Atome discount, a Deepavali packet or Top Spender credit, and the only reliable way to find out is to ask at the counter or the Customer Service Centre before you pay. If your trip depends on hitting the RM150 packet line or the RM150 Atome line, ask first.
What SOGO points are worth, in ringgit
SOGO publishes every number needed to price this yourself. Base earning at the department store is 1 point per RM1 (the Supermarket is 1 point per RM2). During the August 2026 Members' Day Sale that became 5x points above RM150, 10x points above RM500, and all points earned are doubled once spend exceeds RM1,500, with a daily cap of 50,000 doubled points. Points are redeemable from 2,000 points at a fixed 2,000 points = RM10, and each point expires two years after it is earned.
Run that out at Mayang Mall:
- RM150 spend — 750 points, worth RM3.75, or 2.5% back. Note this is below the 2,000-point redemption floor on its own, so it only becomes spendable once your balance builds.
- RM500 spend — 5,000 points, worth RM25, or 5% back.
- RM1,500 spend — 15,000 points doubled to 30,000, worth RM150, or 10% back.
That last tier was the one worth planning around. The 18 to 20 September 2026 extra-points weekend that followed had a lower ladder and no doubling: a RM200 receipt at 3x earned 600 points (RM3), RM350 at 5x earned 1,750 points (RM8.75), and RM500 at 10x earned 5,000 points (RM25). It has ended. With no multiplier running at Kuala Terengganu as of 21 October, a receipt earns the base 1 point per RM1, or 0.5% back: RM300 earns 300 points, worth RM1.50. That is below most cashback cards, so points alone are no reason to time a visit right now.
The reward-gift trap: the same bag, two prices
Here is a discrepancy in SOGO's own numbers that is worth a few ringgit. The SOGO Jute Bag costs 4,500 points in the reward-gift catalogue, and the Canvas Bag costs 2,800 points. At 2,000 points = RM10, those redemptions are worth exactly RM22.50 and RM14 — precisely the normal prices of the same two bags. The reward catalogue prices gifts at full retail in point value.
During the August Members' Day Sale the identical bags were PWP items at RM9 and RM6 cash on a RM100 receipt. That PWP has ended, but the lesson holds: don't burn points on either bag. Points are worth more spent as part payment at the till, and SOGO has run the bags as cheap PWP items before. That PWP allowed one item per receipt and a maximum of two gifts per member per day, so getting both bags meant two separate RM100 receipts.
If you are not a member yet, joining is free through the MySOGO App and the sign-on rewards are stated: 400 bonus points, an RM5 e-Coupon for a first RM150 purchase, and within the first 7 days a further RM20 e-Coupon after that first RM150 purchase, redeemable against an RM300 spend. Tiers run Silver (a minimum RM250 a year keeps it auto-renewing), Gold at RM6,000 to RM11,999 a year, and Platinum at RM12,000 and above.
What SNAILS KIDS is
SNAILS KIDS is the children's line of Malaysian apparel brand Snails, which SOGO's own brand page dates to 1990 and describes as a casual-wear label built on authentic, everyday-quality apparel. The kids' range runs to infant and young-children apparel in bright colours and playful prints, cut for everyday comfort rather than occasion wear. The Mayang Mall counter is its first in Kuala Terengganu.
Two caveats on the brand. First, SOGO's brand directory entry for Snails still lists it only at the Men's Department, 2nd Floor, SOGO Kuala Lumpur — the directory has not been updated to carry the Kuala Terengganu kidswear counter, so do not read the directory as evidence either way about the counter. Second, if you want a sense of current price levels before you drive over, SNAILS runs an official Shopee Malaysia storefront at shopee.com.my/snails.os; online and counter pricing will not necessarily match, but it is the brand's own channel rather than a reseller's.
SOGO Mayang Mall: hours, the Friday break, and how to check
- Address: Mayang Mall, No. 1, Persiaran Mayang, 20000 Kuala Terengganu, Terengganu.
- Hours: Monday to Sunday, 10:00am to 10:00pm.
- The Friday break: SOGO lists a Friday closure from 12:30 to 2:30, printed on its contact page as "12:30am" — evidently a typo for 12:30pm, since it is the Friday prayer break. Terengganu is one of the three states whose weekend is Friday and Saturday, so a Friday visit is both the busiest and the one with a midday gap in it. Plan around early afternoon.
- Contact: 1 300 88 SOGO (7646), WhatsApp +6012 950 7646, or enquiry@sogo.com.my.
- Parking: SOGO's member benefits list an RM7 parking rebate on a single transaction of RM300 or more, redeemed through the Whizcity app after scanning your receipt barcode. This is published as a general member benefit rather than a Mayang Mall-specific one, so confirm at the Customer Service Centre before counting on it there.
Who should make the trip — and who shouldn't
Worth a trip before 25 October if you are shopping SOGO Kuala Terengganu anyway. We Are 32 Deals ends that day, so ask the Children's Department which brands are marked down. A RM150 receipt brings a pack of Deepavali packets, and the Bonanza prices on adult and home items run to 9 November. If you pay with Atome, RM150 on one receipt takes RM10 off, which is worth more than the points. Friday has the 12:30 to 2:30pm prayer break.
Skip the special trip if SNAILS KIDS specifically is the reason. The RM19 launch price and the RM32 kids' sets are both gone, no kidswear offer has replaced them, and there is a live possibility the counter is tenanted and therefore excluded from the storewide mechanics. Call first, and go for the sale rather than for the counter.
