> Quick view: The wau festival has ended, and so has the RM29 Value Pass. MIXUE Malaysia's Biggest Wau Cultural Festival ran at Dataran Merdeka, Kuala Lumpur on 8 August 2026, drew 531 participants and set a Malaysia Book of Records title. What's live (checked 11 Nov 2026): the Snow King Birthday "Mission For U" campaign, 9–30 November 2026: buy any Matcha Series item from RM5.00, complete a mission on Instagram or TikTok, and two winners each fly to Zhengzhou, China with a companion.
What MIXUE Malaysia is running now (checked 11 Nov 2026)
MIXUE is celebrating its mascot Snow King's birthday with a nationwide social-media contest at participating outlets. The campaign hashtag is #snowking1122, and the T&Cs are published as a Google Doc linked from MIXUE Malaysia's 7 Nov Instagram post.
How to enter, step by step
- Buy any Matcha Series item at a participating MIXUE outlet between 9 and 30 November 2026. The RM2.50 Matcha Ice Cream is excluded. Each qualifying purchase gets you one random Mission Card, while stocks last
- Do the mission on your card. There are eight (listed below). You can't swap: MIXUE's own post says "no skipping"
- Post it on Instagram or TikTok with #snowking1122 and tag @mixuemalaysia. If your account is private, keep screenshots as proof
- Comment on MIXUE Malaysia's pinned Snow King Birthday post to say you've done it
- Get everything in by 11:59pm (Malaysia time) on 30 November 2026
The eight Birthday Missions
- Sing for Snow King: a video of you singing "Happy Birthday" to Snow King, in any language
- Leave a birthday wish: find a Snow King decoration or display in the outlet and say "HAPPY BIRTHDAY, SNOW KING!" on camera
- Copy the Snow King: four photos copying four different Snow King poses shown on the outlet's TV screen
- Taste the favourite: show your favourite Matcha Series product and say why
- Share the news: share MIXUE Malaysia's pinned Snow King Birthday post
- Send a message: write and publish an original birthday message to Snow King
- Win for a holiday: download the HopeGoo travel app and register as a new user during the campaign, then also tag @hopegoomy. Existing HopeGoo users can't complete this one
- Colour Snow King's OOTD: use your purchase receipt in the in-store colouring activity. One receipt counts for one entry, so keep the original
The prize, and what it doesn't cover
- Grand prize: two pairs of return economy-class flights to Zhengzhou, China, Snow King's birthplace. Each of the two winners gets tickets for themselves plus one companion
- Travel dates: fixed at 21–25 January 2027. MIXUE books the flights through HopeGoo, and you can't book your own
- Winner announcement: 3 December 2026. Winners must complete verification and sign a prize acceptance agreement between 3 and 5 December, or the prize can be forfeited
- Not included: anything outside the flights. Visas, travel documents and other trip costs are the winner's responsibility. The prize can't be swapped for cash
What it costs to enter
- Cheapest entry: one Matcha O-Crispy Sundae at RM5.00 gets you one Mission Card. A Matcha Boba Creamy Drink at RM5.50 also qualifies
- Two tries: a sundae plus a drink is RM10.50 for two Mission Cards, so two different missions to pick from
- Watch the RM2.50 cones: the T&Cs exclude the RM2.50 Matcha Ice Cream. The Matcha Mix Ice Cream is the same price, so ask at the counter before counting on it for a card
Who it suits: MIXUE regulars who already buy the matcha line, and anyone comfortable posting a short video or photo publicly. Who should skip: anyone who can't travel on 21–25 January 2027, or who'd buy matcha only for the draw. Entering doesn't guarantee a prize, and the winners are drawn at random from valid entries.
Matcha menu (all stores)
MIXUE Malaysia's matcha line is on the regular menu at all stores, while stocks last: Matcha Boba Creamy Drink RM5.50 (repeated in MIXUE's 5 Nov 2026 post), Matcha O-Crispy Sundae RM5.00 and Matcha Ice Cream / Matcha Mix Ice Cream RM2.50.
What ended since September
- MIXUE Value Pass (RM29 for 7 items worth RM35.50): ended 31 Oct 2026
- ShopeePay / SPayLater app codes (MIXUESPL04, MIXUESPPSPL02): ended 30 Sep 2026
- Kuching scratch-sleeve "next purchase" prizes from the 16–20 Sep RM10 combo: redemption closed 30 Oct 2026
- Deepavali free Matcha Ice Cream code (7 Nov): 1,188 first-come vouchers in the MIXUE App / Mini Program, each valid 7 days after collection. Treat it as gone
- 100 Snow King Tour, Sungei Wang Plaza: ended 23 Sep 2026
What happened at the wau festival
- The festival — MIXUE Malaysia's "WAU Bersama Snow King" campaign — was held on Saturday, 8 August 2026 at Dataran Merdeka, Kuala Lumpur, with free entry
- It drew 531 participants, enough to earn a Malaysia Book of Records title. MIXUE Malaysia's own Instagram announcement that evening gave the exact 531 and called the category "Most Participants in a Wau Making Event"; The Star and MIXUE's later press release rounded it to "more than 500" and used "Most Participants in a Wau Cultural Event". Both describe the same record
- Participants made their own wau in a hands-on session guided by renowned Malaysian wau master Wan Anuar, who talked through the craft's history and cultural significance
- MIXUE Malaysia general manager Wang Weilong framed the event around giving younger Malaysians a first-hand experience of traditional culture
- Alongside the wau-making, the day carried a Snow King Colouring Competition, Snow King mascot appearances and giveaways including a chance to win an air-conditioner
How the day was structured
- Registered participants went through four stages: register at the counter, collect a queue number, enter the event zone, then join the guided wau-making session. Registration was via a link/QR code shared on MIXUE Malaysia's own social channels, with limited spots
- Walk-in visitors could join a free colouring activity — take a drawing sheet, colour it in the event area, submit it, then share a photo on Instagram or TikTok tagging @mixuemalaysia with #waubersamasnowking to enter the Snow King Colouring Competition
Verification
The Snow King Birthday mechanics, the eight missions, the prize, the 3 Dec announcement, the 3–5 Dec verification window and the 21–25 Jan 2027 travel dates come from MIXUE Malaysia's "Mission For U" T&Cs (the Google Doc linked from its 7 Nov 2026 Instagram post), read on 11 Nov 2026. The Deepavali code terms and the RM5.50 matcha drink price come from @mixuemalaysia posts dated 5 and 7 Nov 2026. The other matcha prices come from MIXUE's matcha series listing reproduced on syioknya.com. The exact 531 figure and the "Wau Making Event" wording come from MIXUE Malaysia's 8 Aug 2026 Instagram post; the record category and wau master Wan Anuar's name come from The Star's 8 August 2026 report. MIXUE hasn't published a list of participating outlets, so check at your store.
If you missed the wau day
- No repeat wau date has been announced. MIXUE Malaysia's September 2026 press release lists the Dataran Merdeka record alongside its other local moves (300+ store partnerships as of Feb 2026, about 2,900 local staff), so cultural events are part of the brand's stated plan. The Snow King Birthday campaign is the brand's next big social contest, and @mixuemalaysia is where new ones are announced first
- MIXUE's ordinary store and delivery-app promotions run independently of one-off events like this, and turn over far more often
