> Quick view: The wau festival has ended. MIXUE Malaysia's Biggest Wau Cultural Festival ran at Dataran Merdeka, Kuala Lumpur on 8 August 2026, drew 531 participants and set a Malaysia Book of Records title. What's on now (checked 13 Sep 2026): the free 100 Snow King Tour at Sungei Wang Plaza to 23 Sep, and an RM10 two-drink scratch-sleeve combo in Kuching, 16–20 Sep.

What happened

  • The festival — MIXUE Malaysia's "WAU Bersama Snow King" campaign — was held on Saturday, 8 August 2026 at Dataran Merdeka, Kuala Lumpur, with free entry
  • It drew 531 participants, enough to earn a Malaysia Book of Records title. MIXUE Malaysia's own Instagram announcement that evening gave the exact 531 and called the category "Most Participants in a Wau Making Event"; The Star and MIXUE's later press release rounded it to "more than 500" and used "Most Participants in a Wau Cultural Event". Both describe the same record
  • Participants made their own wau in a hands-on session guided by renowned Malaysian wau master Wan Anuar, who talked through the craft's history and cultural significance
  • MIXUE Malaysia general manager Wang Weilong framed the event around giving younger Malaysians a first-hand experience of traditional culture
  • Alongside the wau-making, the day carried a Snow King Colouring Competition, Snow King mascot appearances and giveaways including a chance to win an air-conditioner

How the day was structured

  • Registered participants went through four stages: register at the counter, collect a queue number, enter the event zone, then join the guided wau-making session. Registration was via a link/QR code shared on MIXUE Malaysia's own social channels, with limited spots
  • Walk-in visitors could join a free colouring activity — take a drawing sheet, colour it in the event area, submit it, then share a photo on Instagram or TikTok tagging @mixuemalaysia with #waubersamasnowking to enter the Snow King Colouring Competition

What MIXUE Malaysia is running now (September 2026)

The wau day was a one-off, but it was part of a steady run of Snow King mascot campaigns. These are the live ones, all read from @mixuemalaysia on 13 Sep 2026:

  • 100 Snow King Tour: Sungei Wang Plaza main entrance, Bukit Bintang, KL, 11–23 Sep 2026. Free photo spot with nothing to buy
  • RM10 combo + 2 scratch cup sleeves: participating MIXUE outlets in Kuching only, 16–20 Sep 2026. RM10 buys 2 drinks, while sleeves last
  • Matcha menu: all MIXUE stores, permanent from 31 Aug 2026. RM2.50–RM5.50, while stocks last

100 Snow King Tour, Sungei Wang Plaza

  • What it is: 100 Snow King figures set up at the mall's main entrance. You go to see them, pick a favourite and take photos
  • Dates: now until 23 September 2026
  • The shout challenge (12–13 Sep only, from 11am): at the tour, record yourself shouting "MISS YOU SO MATCHAAAAA~" and hold the "MATCHA" for 15 seconds. Post it publicly on TikTok, Instagram or Xiaohongshu tagging @mixuemalaysia with #mixuematcha. If you pass, you get 1 free MIXUE ice cream voucher. Vouchers are limited and first-come, first-served, so after 13 Sep only the display is left
  • Who it suits: families already in Bukit Bintang, and Snow King fans who want photos. It's not worth a special trip if you only want a deal, because the tour itself sells nothing

Kuching RM10 combo with scratch cup sleeves (16–20 Sep)

  • The combo: 1 Brown Sugar Bubble Tea + 1 Fresh Punched Orange for RM10, at participating Kuching outlets only
  • The sleeves: each combo comes with two scratch cup sleeves, and every sleeve wins something
  • Won on the spot: Snow King Tumbler Toy, free MIXUE ice cream, free any drink (toppings extra) or a Snow King Mystery Gift
  • Used on your next purchase: a free topping, an RM1 voucher or 50% off the second cup
  • How the 50%-off prize works: you must buy two drinks in one transaction, and the discount comes off the cheaper cup. MIXUE's own T&C example: RM6 + RM3 drinks gives RM1.50 off. If your second item is a RM2.50 matcha ice cream, that prize saves only RM1.25
  • Worked example: two combos cost RM20 and give four sleeves. Even if all four are "next transaction" prizes, you still paid RM5 per drink, the same as a Matcha O-Crispy Sundae
  • Deadline: the T&C gives the redemption period as 16 Sep–30 Oct 2026, though one clause says 31 Oct. Plan on 30 Oct. You must bring the original sleeve, and each sleeve can be used once
  • Who should skip: anyone outside Kuching, since the flyer names Kuching outlets only

Matcha menu (all stores)

On 31 Aug 2026 MIXUE Malaysia made its matcha line permanent: Matcha Boba Creamy Drink RM5.50, Matcha O-Crispy Sundae RM5.00 and Matcha Ice Cream / Matcha Mix Ice Cream RM2.50, at all stores while stocks last.

Verification

The live September offers above come from MIXUE Malaysia's own Instagram posts (posted between 31 Aug and 12 Sep 2026) and the brand's linked Kuching contest T&C document, read on 13 Sep 2026. The exact 531 figure and the "Wau Making Event" wording come from MIXUE Malaysia's 8 Aug 2026 Instagram post. The record result, the exact Malaysia Book of Records category and wau master Wan Anuar's name come from The Star's 8 August 2026 report on the event. The pre-event details (date, venue, free entry, the two participation tracks, the air-conditioner giveaway) were corroborated across several independent Malay- and English-language listings that agreed on every point. Where a detail was never published — the festival's exact start and end hours, and the full prize list — that gap is stated here rather than guessed.

If you missed it

  • No repeat wau date has been announced. MIXUE Malaysia's September 2026 press release lists the Dataran Merdeka record alongside its other local moves (300+ store partnerships as of Feb 2026, about 2,900 local staff), so cultural events are part of the brand's stated plan. The nearest thing on now is the Sungei Wang Snow King Tour (to 23 Sep). MIXUE Malaysia has also run three editions of its Snow King Colouring Competition, an earlier one of which already used wau-inspired design elements, so the brand runs this kind of campaign fairly regularly — @mixuemalaysia is where the next one will be announced first
  • MIXUE's ordinary store and delivery-app promotions run independently of one-off events like this, and turn over far more often

Related reads

Head to MIXUE Malaysia's Facebook page for their next campaign announcement.

*Image: MIXUE Malaysia in-store visual featuring the Snow King mascot — matches the festival's Snow King theme.*