> Quick view: Ayam Brand's Beli & Menang contest runs 1 September to 31 October 2026 with RM150,000 of prizes, headed by a Proton e.MAS 5 Premium Spec worth RM78,450. Spend RM20 on participating Ayam Brand products in one receipt, photograph it, upload it. Every RM20 buys one serial number and every receipt is capped at five, so RM100 is the ceiling and everything you spend above it on the same receipt earns nothing.
What the contest actually is
Peraduan Ayam Brand Beli & Menang is organised by A. Clouet (Malaysia) Sdn Bhd, the company that has held the Ayam Brand licence in Malaysia since 1959. It opened at midnight on 1 September 2026 and closes at 23:59:59 on 31 October 2026. It is open to legal residents of Malaysia aged 18 and above as at 1 September 2026, with the usual exclusion of staff and immediate family at the organiser, its distributors and its agencies.
The campaign page gives you three steps and nothing else. Buy any Ayam Brand products worth RM20 or more in one receipt. Photograph the receipt clearly. Fill in your details and upload the photo in the entry form on the same page.
Everything that decides whether the effort is worth it sits in the sixteen-clause terms document the page links to, in Malay and English, and the page never summarises any of it. We read both versions this run.
Entry is through the contest website only. There is no in-store drop box, no SMS line and no Facebook comment mechanic. The form asks for your state of residence and a Malaysian mobile number with WhatsApp on it, because that is the only channel the organiser uses to contact winners. One photo per submission, one submission per receipt, JPG or JPEG or PNG, under 5MB.
Ten product ranges qualify: Sardines, Saba, Mackerel, Tuna, Baked Beans, Coconut Milk and Kerisik, Fruits & Vegetables, Cooking Paste, Pulled Chicken and Sauces.
Receipts from any store count. So do invoices from nine named online merchants: the official Ayam Brand stores on Shopee and Lazada, Lotus's Online, AEON's myaeon2go, Bites by Village Grocer, Jaya Grocer, Mydin, Pasar Besar Servay and Pasar Raya Everrise.
The serial number rule is the whole contest
Clause 6 is where the money is. The organiser allocates one serial number for every RM20 shown on the proof of purchase, to a maximum of five serial numbers per receipt. Any remaining amount is voided once the fifth has been allocated.
The terms give two examples of their own. A RM26.50 receipt earns one serial number. A RM187.50 receipt earns five.
Read that second example slowly. RM187.50 and RM100.00 buy exactly the same five chances. The extra RM87.50 bought nothing at all, and the terms say so plainly.
This turns the contest into an arithmetic problem rather than a spending one. A serial number costs RM20 if you stop your receipt at a multiple of RM20 up to RM100, and it gets steadily more expensive the further past RM100 you go. At RM300 on one receipt each of your five chances has cost RM60. Split the same RM300 into three receipts of RM100 and you have fifteen chances at RM20 each, which is three times the entries for identical groceries.
The rounding matters as much as the ceiling. Here is a real basket at Mydin's online shelf prices, read on 10 September 2026, Mydin being one of the nine named participating merchants. Six 155g sardines in tomato sauce at RM5.10, four 150g tuna at RM6.49, four 425g cheese baked beans at RM4.85, four 200ml coconut milk at RM4.00 and two 425g sweet corn at RM3.90 comes to RM99.76. That earns four serial numbers, not five, because the calculation floors at each RM20 step. One more RM3.90 tin of sweet corn takes the receipt to RM103.66 and buys a fifth chance. Under four ringgit for a whole extra entry is the best value in this contest, and it only exists because the basket stopped 24 sen short.
The 271st weekly prize has no week to live in
The campaign artwork prints two numbers side by side. Hadiah Mingguan x271, and directly under it, RM50 Kredit eWallet, 30 pemenang x 9 minggu.
Thirty winners a week for nine weeks is 270.
The terms carry the same 271 twice in clause 8, once in the sentence that describes it as thirty RM50 e-wallet credits per week for nine consecutive weeks, and once again in the sentence that totals the weekly prizes at the end of the contest. Clause 8 then lists the nine weekly periods individually, running 1 to 7 September, 8 to 14 September, 15 to 21 September, 22 to 28 September, 29 September to 5 October, 6 to 12 October, 13 to 19 October, 20 to 26 October and 27 to 31 October. Nine windows, thirty winners each, 270 prizes.
The extra one is not cosmetic. It is holding up the headline. Add the main prizes at their stated values and you get RM78,450 for the car, RM22,000 for the eleven first prizes, RM15,000 for the fifteen second prizes and RM21,000 for the thirty air fryers, which is RM136,450. Add 271 weekly prizes of RM50 and the total lands on RM150,000 exactly. Add 270 and it lands on RM149,950.
We are not going to guess which number the organiser meant. What a reader should take from it is narrower and more useful: the RM150,000 on the poster is the sum of the prize list as written, and one weekly prize in that list has no week attached to it in the schedule printed beside it.
Where you are in the calendar right now
Week 1 closed on 7 September. As at 10 September the winners accordion on the campaign page has nine empty panels, one per week, with no names published in any of them yet, so nothing has been announced for Week 1.
Today sits inside Week 2, which runs 8 to 14 September and has five days left including today. A receipt uploaded now competes for that week's thirty RM50 prizes and, separately, stays in the pool for all 57 main prizes drawn after 31 October. You do not choose one or the other.
Seven full weekly windows remain after this one, so 240 of the weekly prizes are still ahead of the calendar.
The Malay and English terms do not say the same thing
Clause 14 settles the tie in advance: the terms are provided in English and Malay, and where the two conflict, the English version prevails. That clause earns its keep here, because we found three places where they differ.
The first one costs money. English clause 8 says a weekly winner may take the RM50 in Touch 'n Go, Boost Pay or Sarawak Pay Global e-wallet credit. The Malay clause 8 offers only Boost Pay or Sarawak Pay Global, with Touch 'n Go missing. Both versions of clause 13 list all three, and the campaign artwork carries all three logos. A Malay-only reader would reasonably conclude Touch 'n Go is not on the table when the governing text, the fulfilment clause and the poster all say it is.
The second one is about how entries are counted. The Malay clauses 9 and 11 describe the serial numbers being tabulated for entries from Sabah, including the Federal Territory of Labuan, and from Sarawak respectively, which reads as separate East Malaysian pools. The English clauses 9 and 11 describe one national tally with no regional split at all. On clause 14, the English single-pool reading governs.
The third is a stray. The Malay footnote to the grand prize warns that the actual value may vary with market fluctuations or Honda's prevailing rates. The prize is a Proton, and the English footnote correctly says PROTON. That one is a leftover from an older document rather than a term with any effect, but it tells you how carefully the Malay version was proofread before it went up.
How the winners are picked, and why it is not a draw
Nothing in this contest is random, which surprises most people who enter these things.
At the end of each week the organiser numbers every qualified entry serially from 1, divides the weekly total by 31, rounds down, and takes that figure as a multiplier. Every entry sitting on a multiple of it is a finalist. The terms illustrate with a hypothetical week of 4,005 serial numbers, where the multiplier lands on 129 and the winners are serials 129, 258, 387, 516, 645 and so on until thirty are found. That 4,005 is the organiser's illustration, not a disclosure of how many people have entered.
The main prizes work the same way at the end of the contest. The grand prize goes to a single serial number: the total divided by two and rounded down, which is the entry closest to the midpoint of the whole contest. First prizes use the total divided by twelve as the multiplier, second prizes divided by sixteen, consolation prizes divided by 31.
There is no way to aim at any of this, and the practical effect is simple. More serial numbers means more slots on the list, and slots are what get hit. That is the only lever you have, which is why the RM100 ceiling matters so much.
Being picked is not the same as winning. Clause 12 says every selected finalist is sent one question by WhatsApp from the contest number 011 6135 4629 and must answer it correctly, and within the time stated in the message, or they are replaced by the next serial number along.
Who this is worth it for, and who should skip it
It is worth it if Ayam Brand is already on your shopping list. Sardines, tuna, coconut milk and baked beans are staples that keep for years, so the RM20 threshold does not force you to buy anything you would not have bought by December anyway. If your household gets through a tin or two a week, a RM100 receipt every few weeks is a normal restock that happens to carry five chances.
It is also worth it if you shop for a large household or run a small kitchen, on one condition: split the trolley. The single biggest mistake available here is paying for RM300 of tinned food in one transaction.
Skip it if you would be buying tins you do not want. The contest gives back nothing on the shelf price. There is no discount, no free item and no rebate anywhere in these terms, only chances, and one weekly prize is RM50. Spending RM100 you had not planned to spend in order to hold five serial numbers in a national pool is a poor trade, and the fact that the pool size is never disclosed makes it impossible to judge.
Skip it too if you are not comfortable handing over your name, phone number, state and a photographed receipt for marketing use. Clause 14 has you agreeing that the organiser may use your details for present and future marketing, and clause 15 is the formal notice under the Personal Data Protection Act 2010. You can ask to be taken off the list afterwards by emailing the organiser's service provider, but that is an opt-out, not an opt-in.
Fine print that catches people
Each participant may win one weekly prize or one main prize of the higher value across the entire contest. Not both, and not two of either, no matter how many receipts you upload.
Every proof of purchase is good for one submission only. Uploading the same receipt twice does not double anything, and a reprinted, duplicated, altered or unreadable receipt is disqualified without notice.
For online orders, the final amount paid after promotion codes, rebates, discount vouchers and shipping vouchers is what must reach RM20. A RM24 basket that a voucher drops to RM19 does not qualify, which is easy to do during a platform sale.
The organiser may ask for the original printed receipt for verification and prize redemption. Keep the paper, not just the photo, until the contest is over.
Prizes must be claimed within three months of notification. The grand prize winner receives an acknowledgement letter eight to twelve weeks after the contest closes and collects the car from a Proton dealer branch chosen by the organiser as the nearest to the address given, and must agree to be interviewed for publicity and to attend a prize presentation if one is held.
First and second prize cash goes out by bank transfer within five business days of verification, but the winner has three business days to supply identification and bank details or forfeits the prize.
Winners are announced on ayambrand.com.my and on the official Ayam Brand Malaysia Facebook page. The only number the organiser contacts anyone from is 011 6135 4629. Nobody legitimate will ask you to pay a fee, a tax or a release charge to collect anything on this list.
*Image: Ayam Brand*
