> Quick view: Shopee's 10.10 Brands Festival started on 26 September and ends on 11 October 2026. The part most people should care about starts on 7 October, when Shopee VIP members get early access to member-only deals and vouchers, including the RM1,000 Off Knockout Vouchers on the campaign poster. New VIP subscribers get a two-month free trial. Six Super Brand Days are still to come, and Shopee Live runs 8pm livestreams every night with deals of up to 50% off. Below: the remaining brand days, what VIP actually gives you, worked ringgit examples, and the fine print that decides your real saving.

*Image: Shopee Malaysia*

What is still to come (6 to 11 October)

Shopee gives each day of the festival to one brand, with extra discounts and vouchers for that brand on its day. These were the dates in Shopee's own 25 September announcement:

  • 6 Oct: Offspring
  • 7 Oct: Colgate (also the day VIP early access opens)
  • 8 Oct: TTRacing
  • 9 Oct: New Balance
  • 10 Oct: Masdora
  • 11 Oct: Wilson (last day of the festival)

The earlier days (Anker, Ugreen, Blackmores, Wardah, Guardian, Adidas, Puma and Pureen) are over. If one of the remaining six is a brand you already buy, its day is the one to wait for, because that is when its own Shopee Mall vouchers drop.

There are two livestream tracks on top. Daily Super Brands livestreams run at 8pm with hosts Jason Jezi, Jay Khor and Dr Say, offering up to 50% off and Shopee Mall vouchers. Daily Superstar Livestreams with Lihying, Muachiii and Leng Yein run from 2 to 10 October, every day except 5 October. Shopee says livestream vouchers can be stacked with Shopee Coins and seller vouchers.

How the VIP part works, step by step

  1. Check whether you are already a Shopee VIP subscriber in the app. If not, Shopee's 10.10 offer for new subscribers is a two-month free trial, plus local snacks for RM1.
  2. From 7 October, VIP members get early access to member deals and vouchers, including the RM1,000 Off Knockout Vouchers.
  3. Claim the VIP vouchers as they drop. Shopee lists extra VIP Free Shipping Vouchers and weekly and daily VIP voucher drops of up to 30% off.
  4. Watch the timed RM10 Knockout Deals, selected items sold at RM10 only at specific checkout times.
  5. The McDonald's add-on: pay RM0.01 on the Shopee app for one Medium French Fries, redeem it in the McDonald's app by 25 October, and get one month of Mekdi Superfans Gold status in November.

Worked examples in ringgit

The VIP trial. Start the free trial on 7 October and two months takes you to early December, so it covers this 10.10 and 11.11. Shopee's April 2026 release said VIP continues at RM4.50 a month after the trial (earlier listings showed RM6.99), so the in-app price is the one to trust. If you forget to cancel, the cost is about RM54 a year at RM4.50. One RM10 Knockout Deal on something you would have paid RM30 for already covers four months of that fee.

Why voucher caps matter. Shopee has not published the cap on its "up to 30%" VIP vouchers. Take a RM200 cart as an illustration. With no cap, 30% is RM60 off. If the voucher you claim turns out to be capped at RM20, you save RM20, which is 10%. Tap the voucher and read the cap and minimum spend before you build the cart around it.

Stacking on a livestream deal. Say a pair of trainers is RM400 on a normal day. The 50% livestream price makes it RM200. A seller voucher of RM20 and a VIP free shipping voucher bring you to RM180 with free delivery. That is a real saving. The trap is the opposite case: a "50% off" price on an item that was quietly listed higher before the sale. Check the price you saw in September first.

The RM1,000 voucher. It is a headline, not a guarantee. Shopee has not said what minimum spend it needs or how many are issued. Unless you were already planning a large purchase, such as a laptop, a phone or a TTRacing chair, it will not change much for you.

Who it is good for, and who should skip

Good for: shoppers who already planned to buy from one of the six remaining brands, frequent Shopee buyers who can use free shipping vouchers on many small orders, and Klang Valley and other city buyers who can actually use Instant Delivery within 4 hours or Same-Day Delivery. Shopee names Apple, Russell Taylors and Sulwhasoo among the brands with free delivery.

Skip it if: you would only buy because of the countdown, or you live outside the big cities and are counting on same-day arrival. Shopee says delivery speed depends on the seller and your location.

Fine print that trips people up

  • The festival ends 11 October, not 10 October. Some 10.10-day deals are timed, so a deal can sell out in minutes.
  • VIP early access starts 7 October. Non-members see the same deals later, if stock remains.
  • "Up to" everywhere. Up to 50% off on Live, up to 30% on VIP drops. These are ceilings for selected items, not a sitewide discount.
  • Instant and Same-Day Delivery depend on the seller and your address. Check the delivery option at checkout before paying.
  • Trial auto-renewal. If you start the free VIP trial, set a reminder for the end date if you do not want to pay after it.
  • The fries are claimed in the McDonald's app, not at the counter with a Shopee screenshot, and the deadline is 25 October.

Related reads

*Dates, brand days and VIP perks are from Shopee's 10.10 Brands Festival announcement of 25 September 2026. Voucher caps and minimum spends are set in the app, so check them before you pay.*