> Quick view: emart24 is running purchase-with-purchase prices on ten items from 1 to 30 September 2026, unlocked by a minimum spend of RM5. Entry price is RM1.00 for a pack of mini wet wipes. The best percentage is the 230ml pouch drink at RM2.50 from RM4.30 (41.9%) and the best ringgit saving is the UV umbrella at RM20.00 from RM29.90 (RM9.90). The poster's "up to 60% OFF" is not matched by any published card. Only five of the ten save more than the RM5 you must spend to qualify.

emart24 published its September campaign on its own Facebook page on the morning of 3 September 2026. The wording is short: "Daebak deals alert! Time to stock up your favourite treats and essentials with PWP deals up to 60% OFF with min. purchase of RM5! Promo is valid from 1 - 30 September 2026 only."

Attached to that post are ten campaign cards, one per item, each printed with the PWP price, the normal price struck through, and the campaign dates. We pulled all ten at full resolution (3072 x 4096 pixels) and read every price off the artwork rather than off a third-party listing. The table above is the complete list.

What PWP actually means here

Purchase-with-purchase is not a discount on what you were buying. It is a separate, cheaper price on a second item, and it only becomes available once your basket clears a threshold. Here the threshold is RM5 in a single purchase. Spend RM4.90 and none of the ten prices exist for you.

That distinction matters more than the percentages, because the RM5 is real money. If you were already buying RM5 of food or drinks, the gate costs you nothing and every one of the ten prices is a straight gain. If you walked in only for the promo item, you are paying RM5 for the privilege of saving whatever the card saves.

The RM5 gate, item by item

Run the ten cards against their own entry fee and the list splits cleanly in half.

Five items clear the gate on their own. The UV umbrella saves RM9.90, so even if the RM5 basket were money thrown away you would still be RM4.90 ahead. The Vanzo air refresher twin-pack saves RM6.50 (RM1.50 ahead). The 2-tier tiffin and both mystery-ball toys save RM5.90 each (RM0.90 ahead).

Five items do not. The pouch drink saves RM1.80, the Lipton Soda RM1.00, the cooler bag 50 sen, the pocket wet wipes 30 sen and the mini wet wipes 20 sen. Every one of those is a smaller number than RM5. They are worth taking only as an add-on to a shop you were making anyway, which is exactly what a convenience store promotion is designed for, but it is worth being clear that a special trip for 20 sen off a pack of wipes is a losing trip.

The practical rule: if you are already at the counter with RM5 of something, take the pouch drink, because 41.9% is the best rate on the list. If you are going in specifically for the offer, the umbrella is the only card that pays for the trip.

About that 60%

None of the ten cards emart24 published reaches 60% off. The deepest is the pouch drink at 41.9%, which is more than 18 percentage points short of the headline. Across all ten the average discount is 26.8% and the median is 20.3%. Three of the ten sit at 16 to 17%.

That gap is not unusual for Malaysian retail campaign artwork and it is not evidence of anything improper: "up to" is doing the work, and emart24 may well have shelf items in store that are not among the ten it chose to post. But a shopper reading the banner and expecting to halve a price will not find that price on any card the brand has actually shown, and it is worth walking in with the real numbers instead.

If you bought all ten at the PWP prices you would pay RM104.70 against RM142.60 at normal price, a saving of RM37.90, or 26.6%. Whether one transaction may carry more than one PWP item is not stated anywhere on the artwork or in the caption, so treat that total as the ceiling rather than a plan.

The other emart24 offer running right now

emart24's own Facebook cover image carries a second, separate campaign that the PWP post never mentions: Mer-Daebak Flavours, "Merdeka Punya Rasa", four new counter drinks with an intro promo marked valid till 16 September 2026.

  • Iced Cham Kaw (coffee and tea): RM5.50, normal price RM7.50
  • Iced Chokopi Kaw (coffee and chocolate): RM5.50, normal price RM7.50
  • Cham Kaw Shake, with vanilla soft serve: RM6.50, normal price RM8.50
  • Chokopi Kaw Shake: RM6.50, normal price RM8.50

Every one is RM2.00 off, which works out to 26.7% on the two RM7.50 drinks and 23.5% on the two RM8.50 shakes. That matters for anyone weighing up a trip, because those rates beat six of the ten PWP cards and carry no minimum spend at all. The banner also carries a Visit Malaysia 2026 mark, and the same standard fine print: illustration only, while stocks last, terms apply.

The two campaigns end on different days. The drinks promo closes on 16 September, a fortnight before the PWP list does.

Where you can actually use this

emart24 is a Korean convenience-store chain and its Malaysian footprint is not where most people assume. We re-counted every store on emart24's own locations page on 4 September 2026: 107 outlets, filed by the state emart24 itself assigns them.

Selangor leads with 23, a figure that includes the IOI Conezion branch physically in Putrajaya, which emart24 files under Selangor. Kuala Lumpur has 6. But Kelantan alone has 17, nearly three times KL's count from a state most retailers treat as an afterthought. Kedah and Terengganu have 13 each, Pahang 12, Melaka 6, Johor 4, Perak 4, Perlis 4, Penang 3 and Negeri Sembilan 2.

Add it up and the East Coast (42) plus Kedah, Perlis and Penang (20) account for 62 of the 107 stores, well over half, while Selangor and KL together hold 29. There are no emart24 stores in Sabah, Sarawak or Labuan, so this campaign, like every emart24 campaign, is a Peninsular Malaysia offer whatever a listings site tells you.

One more thing that catches people out: only 19 of the 107 stores list 24-hour trading. The rest publish fixed hours, and the single most common pattern by a wide margin is 8am to midnight (28 stores), followed by 8am to 11pm (9) and 9am to midnight (8). Only eight branches open as early as 7am, and only one — Bangsar South — runs the 7am to 11.30pm shift. If you are planning a late run for a RM1 pack of wipes, check the branch first.

The fine print that is printed, and the fine print that is not

Every one of the ten cards carries the same four lines at the foot: *"Visuals shown are for illustration purpose only | While stocks last | Terms and conditions apply | Price may vary at selected stores."*

The last of those is the one to take seriously. emart24 is telling you in advance that the RM2.50 pouch drink may not be RM2.50 at your branch. With 107 outlets across 12 states and territories, and franchise sites among them, treat the printed prices as the intended national price rather than a guarantee.

What is not published anywhere is just as relevant: how many PWP items one transaction may unlock, whether the RM5 minimum can be met with another promotional item, whether the qualifying spend counts before or after any other discount, and which of the 107 stores are "participating". None of that appears on the artwork or in the post, and emart24's website carries no promotions page at all, so the Facebook post is the only public statement of terms. If any of it matters to your basket, ask at the counter before you queue.

Who this is for, and who should skip it

Worth it if you already shop at an emart24 on your commute or near your kampung, because the RM5 gate is then free and the pouch drink at RM2.50 is a genuine 41.9%. Worth a small detour for the umbrella at RM20, which is the only card that still leaves you ahead after paying the RM5 entry.

Skip it if you were planning a special trip for the wipes, the cooler bag or the soda. Those save between 20 sen and RM1.00 and the RM5 you must spend to get there wipes out the gain several times over. And if you are in Sabah or Sarawak, there is nothing here for you: the chain has no stores east of the peninsula.

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*Image: emart24 (campaign artwork, emart24 Malaysia official Facebook)*