> Quick view: Sushiro Malaysia is running two separate September campaigns that deliberately exclude each other. The new Sunway Pyramid store has Fatty Bluefin Tuna (Otoro) at RM7.80 instead of RM15.80 until Sunday 13 September 2026, then Medium Fatty Bluefin Tuna (Chutoro) at RM5.80 instead of RM10.80 from 14 to 30 September. Suria KLCC and 1 Utama get a 20-item Special Selection instead, which is a new menu rather than a sale: every item on it is priced at one of Sushiro's ordinary plate tiers.

The only price Sushiro actually cut

There is one real markdown on Sushiro's books this month and it lives at a single address. The Grand Opening poster for the Sunway Pyramid store prints the old price with a line through it and the new price beside it, twice.

Fatty Bluefin Tuna (Otoro) is RM15.80 on Sushiro's standing Grand Menu, where it sits on the black RM15.80 plate alongside Aburi Otoro, Great Amberjack and Jumbo Grilled Eel. From 4 to 13 September 2026 it is RM7.80 at Sunway Pyramid. That is RM8.00 off a single plate, a fraction over 49 per cent.

Medium Fatty Bluefin Tuna (Chutoro) is RM10.80 on the Grand Menu, on the gold plate with Yellowtail, Raw Scallop and Ikura Tsutsumi. From 14 to 30 September 2026 it is RM5.80 at Sunway Pyramid. That is RM5.00 off, a fraction over 46 per cent.

The clean way to feel the size of those numbers is to look at what else costs the same. At RM7.80, otoro is priced like a Grand Menu plate of Bincho Maguro, Grilled Eel or Red Snapper (Tai). At RM5.80 from the 14th, chutoro is priced like plain Maguro, Fresh Salmon or Tamago. Sushiro is selling its two most expensive tuna cuts at the price of its cheapest and second-cheapest plates.

The two dates, and why Sunday is the hinge

The windows do not overlap and there is no gap between them.

Otoro at RM7.80 runs 4 to 13 September 2026. Today is Thursday 10 September, which leaves Thursday, Friday, Saturday and Sunday. Sunday 13 September is the last day, and it is a Sunday in a mall that fills up, so a weekday lunch is the calmer play if you can take one.

Chutoro at RM5.80 runs 14 to 30 September 2026, starting the Monday straight after. That window swallows Malaysia Day on Wednesday 16 September, a public holiday, and runs to Wednesday 30 September.

Sushiro's announcement also names an Aburi Fatty Bluefin Tuna with Soy Sauce (Otoro) for 4 to 13 September and an Aburi Medium Fatty Bluefin Tuna with Soy Sauce (Chutoro) for 14 to 30 September. Those two are listed without a price on either the poster or the announcement, so treat them as part of the same run and ask at the counter rather than assuming they carry the cut price.

The 20-item menu at KLCC and 1 Utama is not a sale

The second campaign is easy to mistake for a discount because it looks like one. "Finest Picks: Sushiro Special Selection" runs 4 to 30 September 2026, has its own poster and its own 20 items, and the poster prints a ringgit figure against every one of them.

None of those figures is a reduction. Read them against the Grand Menu and they line up exactly with the four standing plate tiers: RM5.80, RM7.80, RM10.80 and RM15.80, with RM12.80 for the two items that belong to the side-dish and dessert band rather than the sushi belt. There is no struck-through price anywhere on the poster and no percentage claim, because there is nothing to strike through. This is a limited-time menu, not a markdown.

That does not make it worthless, it just means the value is in what has been put on each tier rather than in the price. Akane Fuedai and Aomori Salmon Trout at RM5.80 sit on the same red plate as everyday maguro. The Grand Menu's own Red Snapper (Tai) is a RM7.80 plate, so a snapper landing at RM5.80 is the sort of quiet upgrade worth ordering while it is there.

One line on that poster deserves a warning rather than a recommendation. Jumbo Shrimp appears in the Special Selection at RM10.80 and is spelled out as two pieces. The Grand Menu also has a Jumbo Shrimp, at RM7.80, but prints no piece count next to it. Because the count is published on one and not the other, the per-piece comparison cannot honestly be made from Sushiro's own materials, so ask before you order two of them.

The items with their own deadlines

Both campaigns hide shorter windows inside the headline dates, which is where people get caught.

On the Special Selection poster, two items carry date stamps in red circles. Akane Fuedai, at RM5.80, runs only 4 to 15 September. Pearl Grouper, at RM7.80, runs only 16 to 30 September. They occupy the same slot on the poster and swap over between Tuesday the 15th and Wednesday the 16th, so the 20 items are never all on the menu at once: it is 19 at a time, and the cheaper white fish is the one that dies first. If Akane Fuedai is what you want, Tuesday 15 September is your last chance.

The tote bag, and the RM1 that can cost it to you

Sunway Pyramid's opening also carries a giveaway: spend RM30 on a single receipt and claim a free limited-edition tote bag, limited to the first 1,500 customers on a first-come, first-served basis, one per receipt, while stocks last.

Two things about that RM30. First, the store opened on 4 September and the cap counts from opening day, so by the second week of a Grand Opening the honest advice is to treat the bag as gone unless staff say otherwise, and to order as if it does not exist.

Second, if it is still going, the cut price can knock you under the line. Five plates of the RM5.80 chutoro come to RM29.00, which is RM1 short. Four plates of the RM7.80 otoro come to RM31.20, which clears it. Five plates of otoro at RM39.00 clears it comfortably. This is the recurring trap in spend-threshold offers: the discount that brought you in is also the thing that drops your basket below the minimum, and the fix is usually one RM6.00 side, a Chawanmushi at RM8.00, or the RM6.00 free-refill Drink Bar.

Where the three stores are

Sushiro's entire Malaysian footprint is three shops, and all three are in the Klang Valley. These are the addresses and hours from Sushiro's own store list.

Sushiro Sunway Pyramid, F1.75 and F1.76, First Floor, Sunway Pyramid Shopping Mall, 3 Jalan PJS 11/15, Bandar Sunway, 47500 Petaling Jaya, Selangor. Telephone +603 5612 1867. Open 10:00am to 10:00pm, last order 9:30pm. This is the only store with the tuna prices.

Sushiro Suria KLCC, Lot LC-C06, Concourse Floor, Suria KLCC, 50088 Kuala Lumpur. Telephone +603 3007 4011. Open 10:00am to 10:00pm, last order 9:30pm.

Sushiro 1 Utama, G343A, 1 Utama Shopping Centre, 1 Lebuh Bandar Utama, 47800 Petaling Jaya, Selangor. Telephone +603 5612 1867. Open 10:00am to 10:00pm, last order 9:30pm.

The last-order time is worth respecting. A conveyor restaurant at 9:30pm on a Saturday is not the same proposition as one at 9:30pm on a Tuesday, and a queue at Sunway Pyramid in an opening month can eat the difference. Sushiro's Grand Menu carries a QR code for seat booking through its app, which is the sensible move for the weekend.

What it costs in practice

Two plates of otoro and a Chawanmushi comes to RM23.60 before service charge and tax, against RM39.60 at Grand Menu prices. That is RM16.00 saved on a small lunch.

For two people through the 14 to 30 September window: six plates of chutoro at RM5.80 is RM34.80, against RM64.80 at the RM10.80 Grand Menu price, so RM30.00 saved. Add two Drink Bars at RM6.00 and the bill is RM46.80 before charges, which is a fair price for six plates of medium fatty tuna anywhere in the country.

A word on those charges. Both posters put the same qualifier under the prices. The Special Selection poster says prices are "subject to SST and service charges"; the Sunway Pyramid poster says "subject to service charge and government tax", and the Grand Menu repeats it. Every figure quoted above, ours and Sushiro's, is the menu price before those are added, so the number on the bill will be higher than the number on the plate.

Who should go, and who should not bother

Go to Sunway Pyramid this weekend if fatty tuna is something you normally skip on price. Otoro at RM7.80 is the cheapest we have seen it on a Malaysian conveyor, and there are four days of it left.

Go on or after Monday 14 September if you would rather have volume than the single best cut. Chutoro at RM5.80 for seventeen days is the better value of the two windows even though the headline is smaller, because RM5.80 is a price at which you order four plates instead of one.

Skip the trip if you are chasing the Special Selection expecting a bargain. It is a good menu at ordinary prices, so it is worth ordering when you happen to be at Suria KLCC or 1 Utama, and it is not worth crossing the Klang Valley for. And skip Sunway Pyramid entirely if the Special Selection is what you came for, because that store is excluded from it by name.

The fine print in one place

The two campaigns are mutually exclusive and each poster says so in its own footer. The Special Selection is "available at all stores, except Sunway Pyramid store". The tuna prices are "available at Sunway Pyramid store only". There is no store in Malaysia where you can order from both.

Prices on both posters exclude service charge and tax. Product images on both are marked as illustration only. The Sunway Pyramid offer is described as a Grand Opening promotion, which means the prices are tied to the store's opening month rather than to any nationwide campaign, and nothing published says they return on 1 October.

The Grand Menu is marked "No Pork No Lard" on both of its pages. Sushiro has not published a halal certificate alongside these campaign materials, so if certification rather than the no-pork marking is what you need, ask at the store.

*Image: Sushiro Malaysia*